Pop-up Stores and Kiosks: Why Less is More
Pop-up stores and kiosks are literally popping up in shopping centers throughout America. The companies involved in this kind of venture vary- ranging from new start-ups wanting to test their products...
View Article3 Reasons Why Businesses Fail at Marketing
When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as...
View ArticleHow to Get People to Complete Your Online Survey & Give You Real Answers
Conducting an online survey is a great market research tool that can give you invaluable insight into your target market’s attitudes, behaviors, and make up. But creating an effective online...
View ArticleTop 5 Affordable Email Marketing Software Solutions for Small Businesses
Despite an urge to paint email usage as out-dated and irrelevant compared to all the popular, fast-paced social media platforms out there, small business owners should not discount email as a primary...
View ArticleWhy Today Small Biz Owners Can’t Afford to Ignore Google
Given the way people use the Internet to make purchasing decisions these days, if you own a small brick and mortar business you really need to invest in your online presence. Just make sure that...
View Article5 Moves that Will Destroy Your Credibility Online
These days a lot of attention is being placed on gaining the trust of your site’s visitors and the followers of your brand. But the Internet can be a fickle place. While building and cultivating that...
View ArticleAre You Putting Disclosures on Your Business Blog?
Last week, the Word of Mouth Marketing Association (WOMMA) finished gathering feedback on its Social Media Marketing Disclosure Guide before sending it off to the Federal Trade Commission (FTC). The...
View ArticleIntegrating Social and Location-Based Networks with Your Customer Loyalty...
It’s amazing how many small businesses (and even some of their customers) still cling on to old-fashioned, dusty, musty loyalty programs that fail to increase revenues and customer loyalty. Being...
View ArticleShould You Bring Multiple Authors into Your Business Blog?
If your online business marketing strategy includes a business blog, then you may want to consider bringing in multiple authors for your content. Now, here I’m not talking about having the occasional...
View ArticleFacebook Advertising or Google AdWords: Do You Know Which One is Better for...
As you go about allocating your online marketing dollars, you may wonder at some point if you should be pouring money into a Google AdWords campaign, or trying your luck with Facebook advertising....
View ArticleInternet Marketing IS For Every Business… Even Yours
Have you spent a tremendous amount of time, effort, or money (or all of the above) trying to make Internet marketing work for your small business, but have nothing to show for it? Do you look at the...
View ArticleSeasonal Marketing…Ready for Summer?
When we think of seasonal marketing, we typically think of the period between Thanksgiving and Christmas. However, businesses need customers throughout the year so it’s important to understand how...
View ArticleWhy Do People Spend Money? The Good News
Spending money is a complicated subject in the minds of many Americans. Everywhere on the Internet you’ll find articles by wannabe pop psychologists explaining why people spend the way they do and how...
View ArticleWords That Sell…The Weasel Hears the Hawk
What we say is often less important than the words we use to express what we want to communicate. Saying the wrong thing is easy – we’ve all been there – but how do we say the right thing? Are there...
View ArticleThe Tale of the Cheap iPhone and Why It’s So Important to Stick to Your Brand
Ever since the passing of Steve Jobs, two years ago, all eyes have been on Apple waiting to see how the tech company will do without it’s iconic leader. If Apple’s latest product release is any...
View ArticleHow to Run a Successful Adwords Campaign for Your Small Business
Anyone who is experienced with Internet marketing knows that with the right approach running a Google AdWords campaign can be an excellent way to drive traffic to a website. But, many advertisers make...
View ArticleOffering Personalized Content on Your Business Website May be a Trend to...
As the web continues to evolve and expand, it’s hard to ignore that users are getting pretty used to the idea that their web experience should be tailored to their unique tastes, interests, and even...
View ArticleWhat Gmail’s New Unsubscribe Feature Means for Your Email Marketing
It seems that Google is extending its well-known crusade against spam to its popular email platform, Gmail. It all started a little under a year ago with Google’s introduction of the tabbed inbox. One...
View ArticleHow to Use the Internet to Promote Your Business Without Getting Distracted
Remember a few years ago when social media marketing was being touted as a cheap promotional strategy that would level the playing field for small business? How times have changed! Today, using the...
View ArticleWhy Small Businesses Should Pay Attention to Google’s Product Listing Ads
Have you’ve been noticing anything different in the search results lately? If you’re in the U.S. and you’ve been doing any online searches for products, you may have seen some Amazon-like product...
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